Wall Street loves writing obituaries too early. Back in 2020, for example, Unity Software (U) was one of the hottest IPOs in tech. Investors couldn’t get enough of the pitch: a rendering engine that ...

The AI assistant is built directly into Unity Editor workflows. Unity AI supports asset generation and editor automation. Developers can connect third-party AI tools through AI Gateway. Unity has ...

Unity has launched a suite of AI tools in open beta for all developers on Unity 6 or above. The new toolset is designed to accelerate game development and help creators build better games faster. The ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Google rolled out a brand new experimental AI tool last Thursday called Project Genie. By Friday, video game stocks were tumbling as a result. Gaming industry giants like Unity Software, Roblox, ...

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...