Early in my career, a colleague and I made a shared commitment one summer to eat healthier. Salads. Smoothies. The full routine. Like many well-intentioned plans, our discipline began to fade after a ...

A C-suite executive in a financial firm is contemplating a move. Yet despite her high-stress job, she hesitates to leave because she fears losing her social connections and sense of identity. She ...

When brands can create an emotional connection with consumers, it helps to create trust and a deeper level of engagement between them. Consumers who feel emotionally connected to a brand are more ...