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YouTubeHarvard Innovation Labs
Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Understand the strategic framework needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence," understand targeting and segmentation and lastly, how to distribute your product or service ...
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